HS
THE STORY OF THIS SOAP
A bold herbal-inspired story for dull, tanned-looking skin.
This variant is positioned around the de-tan story shown across the brand's social creatives. Final performance claims should always match the actual formulation and substantiated product claims.
The final website copy should be updated using the approved product formulation, label, packaging and brand claims.
At a glance
🌿 Earthy profileWarm ingredient-led visual identity.
✨ Featured variantStrongest storytelling product on the homepage.
👐 Handmade feelDesigned as a premium everyday ritual.
HOW TO USE
A simple daily ritual.
01
Wet
Wet skin and the soap gently.
02
Lather
Create a comfortable lather.
03
Massage
Apply gently over the skin.
04
Rinse
Rinse thoroughly and enjoy.